The Innovative Public Safety Team
Jeffrey Gooch BS
Founding Partner and Consultant
Stephen Norcup MBA, NRP
Founding Partner and Consultant
Jeff considers himself a Pittsburgher even though he was born in Kentucky. He has spent most of his life in Western PA and has been involved in fire and EMS since 2001.
​ Jeff joined the Cranberry Township Volunteer Fire Company quickly developed a passion for public safety. He served as Lieutenant, Captain, Training Officer and Instructor and remains a Life Member of the department.
Jeff has always had an aptitude for technology and worked in various technology jobs throughout his early years. Jeff joined STAT MedEvac working in communications and information technology, bridging his love for public safety with his background in technology.
Jeff went on to pursue a new opportunity at Cranberry Township, where he worked as the Desktop Administrator with a focus of supporting the information technology needs of police, fire and EMS.
A graduate of Point Park University with a B.S. in Public Administration, Jeff completed coursework with a concentration in Fire Service Administration. His education provided an opportunity to develop a Long-Range Strategic Plan for Cranberry Township's Fire services that serves as a framework to lead the department into the future.
This opportunity allowed Jeff to transfer to the full-time position of Fire Risk Reduction Coordinator, moving into the newly created Department of Fire & Emergency Services. In this role, he was tasked with leading the community risk reduction program, assisting with information technology needs, coordinating various projects, and assisting with emergency management functions.
Jeff has leveraged his experience in both public safety and technology to define his path and help make communities safer. He is a constant learner, who is not afraid of new challenges and is excited to use his talent to help agencies find innovative solutions and modernize public safety.
Stephen is a Chicago native who became involved in public safety after arriving to Pittsburgh in 2003. With experience in aviation and an EMT certification, he started as a Communications Specialist with STAT MedEvac.
His strong troubleshooting and administrative skills led him to become the Manager of Information Technology with STAT MedEvac, providing 24/7/365 technology support and solutions design on behalf of The Center for Emergency Medicine of Western Pennsylvania.
Stephen went on to earn his paramedic certification and stepped away from technology to pursue his Bachelor's degree in emergency medicine and practice clinically. His EMS experience includes rural and suburban 911 services, including Munhall Area Prehospital services, where he continues to practice today.
Stephen completed his Bachelors of Science in Emergency Medicine through The University of Pittsburgh. He continued his education as a member of the inaugural cohort of the Executive Masters of Business Administration - Healthcare (EMBA-H) at the Joseph M. Katz Graduate School of Business.
Stephen spent time working for emsCharts as a System Engineer, furthering his experience with technology where he was responsible for Development Operations (DevOps), network and server administration.
After leaving emsCharts, Stephen went on to work for a local startup, Forest Devices, where he completed one clinical research trial and initiated a second. Working in conjunction with various principal investigators, the trial was expanded to include enrollment across 8 emergency departments with an IRB approved waiver of informed consent. These efforts included regular conversations with clinical chairs of emergency medicine and neurology, and well as C-Suite level hospital administrators.
Stephen has cultivated a broad and unique collection of skills and experience, and he looks forward to leveraging this expertise to solve problems in the public safety industry.